In the nineties, U.C. Berkley became an unlikely incubator for the future of fashion. Leon (who majored in communications and art) and Lim (economics) overlapped there…Fashion wasn’t offered as a major. “It was more, like, this is my tribe, that’s your tribe, based on how you dressed,” Laura Mulleavy [co-founder of Redarte] told me. “‘I like your Docs’ – that’s how Humberto and I met,” Cynthia Leung, a Berkeley classmate who is now a fashion publicist, said. She introduced Leon to Lim during their sophomore year, and she accompanied them on epic shopping trips to the Salvation Army. “Carol would find one or two things, maybe a cashmere cardigan that was beaded and lined. And then Humberto and I would have these mammoth piles. Our main question was ‘Is this ugly? Is this beautiful ugly?’“May we always embrace the beautiful ugly. And may we always be ballsy enough to love doing so.
- I was given a promotion based off the belief I step up into what the role would require.
- My boss quit, leaving me with even more responsibility to figure out.
- I was invited to speak as a token Millennial at the Bullhorn conference with the President of my company.
- Hillary Clinton was nominated the first major female candidate for President of the United States.
- I was put in charge of the relationship between my company and Levo League.
- I hit the 18-month count-down to my 30th birthday.
The workplace has become a world full of interruptions: meetings, noise, and Facebook. And even I – someone who’s always been good at switching gears between different projects quickly – find my productivity getting as chopped up along with my day.
As with most people, I’ve found ways to work through the distractions, but I still face those weird, 15-minute windows of time when I’ve finished up one task but don’t have time to start something new before a meeting or a phone call. It may not seem like much, but 15 minutes here and there add up quickly. Here are three ways I fill those potential “dead times” in my day:
Start the day with a plan. (This one is super obvious, but we all need reminding, right?) You may know what you need to do (run social media accounts, plan a campaign, create supporting collateral), but it takes a block of time to really get into your projects. If you start your day by listing out your projects, then break them down into bite-sized tasks, you’ll know which you can knock out in 15 minutes.
Collect articles to read. Whether it’s bookmarking a webpage, favoriting a tweet, or physically printing out something, keep a couple quick articles handy to read when you have a couple open minutes. This will keep you on track, and up-to-date on your industry.
Stack your meetings back-to-back. Whenever I plan a phone call or meeting, I try to schedule them adjacent to any other meetings I have scheduled for that day. That limits those dead times and also allows longer stretches of “heads down” time.
Don’t do anything. Sometimes the best thing you can do, is let yourself do nothing. And I’m not talking about mindless Buzzfeed binges, I mean real moments of meditation. (Yes, even you extroverts.) There’s a lot of benefit in just taking a moment to remove yourself from the trenches and regain some perspective.
Full disclosure: I’m not great at doing these, but I know that when I take my own advice I’m better off for it. What about you? How do you maximize your day?
- The digital world is highly integrated with our off-line life. The more you can be aware of the digital conversations, and take part in them, the more influence you will have.
- Create a personal brand. Read my post on personal brand tips.
- Integrate social media into your current patterns. If you read news every morning, tweet the articles you find especially interesting. If you are in and out of client visits, check the Twitter app while in the elevator. Stuff like that.
“I don’t have to have all the insights, knowledge and thoughts, I just need to add my voice to the conversation and the connections will come.”And that’s what I’m going to do. If you have any advice that has helped you, please share!